What makes a good exhibition stand?

Always brief your team. Never let anyone turn up to your stand without knowing why they’re there and what key points you want to get across at that particular event. It doesn’t have to be complicated, but a few key points about your company and the products you’re displaying / services you’re selling go a long way.

Set targets. How will you know if it’s been a success otherwise? These targets can be anything from amount of visitors to the stand, leads scanned, orders processed – just have something to measure against, or you’ll struggle to convince those with the purse strings that it was all worth it.

Follow ups
Follow up those who’ve been kind enough to let you scan them or hand over their business card or query. If they ask for information, send it as soon as you possibly can. If you don’t hear back at first, second, third or fourth time following up – DON’T GIVE UP!! 80% of prospects say “no” four times before they say “yes”. The biggest mistake exhibitors make is not realising the gold dust they return home with and leaving leads to go cold, or losing them in transit from the exhibition back to the office…